Gimmeballs.golf
Golf ball personalisation
Gimmeballs is an e-commerce website specializing in personalized golf balls, but they were facing low conversion rates. As the UX/UI designer, I focused on identifying user pain points, enhancing the website experience, and spearheading branding, packaging, and marketing efforts as they prepared to launch their own branded golf ball line.
Live site: https://www.gimmeballs.golf/
Visual Design
UI & UX Design
Packaging Design
Branding
Website UX Redesign:
I conducted an in-depth analysis of the website, focusing on solving key pain points that hindered user conversion. The goal was to create a seamless shopping experience that better engaged customers.
Branded Packaging Design:
For the launch of Gimmeballs' own branded golf balls, I developed packaging that adhered to their brand guidelines while maintaining a clean, professional aesthetic. I also identified an issue with gift purchases: recipients often didn’t know where the balls were bought. To solve this, I designed an insert featuring product information and a discount code to encourage repeat purchases, which also allowed us to track insert effectiveness.
Competitions Website:
Collaborating with the marketing and development teams, I designed a competition page to clear old stock and boost engagement. The design included a backend interface for selecting winners, streamlining the competition process for Gimmeballs.
New Landing Pages & Marketing Materials:
In addition, I designed a new landing page targeting businesses interested in logo-branded golf balls. I created various marketing assets, including social media ads, banners, and print advertisements for golf magazines, helping to reinforce the brand's visual identity and drive leads.
Checkout Issue:
Gimmeballs encountered an issue where orders were being shipped to incorrect addresses due to Google autofill errors. While the development team worked on a long-term fix, I quickly designed a short-term solution: a pop-up at checkout that prompted users to confirm their shipping address. This simple UX intervention significantly reduced the error rate.
Conclusion
Through user-centric design and collaboration with multiple teams, I helped Gimmeballs improve user experience, increase conversions, and strengthen their brand identity. The packaging and marketing efforts not only enhanced customer engagement but also established a foundation for their product expansion into branded golf balls.
